Home / Industries / FMCG and distribution
Industry · field sales networks
AI for FMCG and distribution
For distributors and FMCG companies with field sales teams: the meeting memo and report are ready in minutes, and management sees agreements on time.
🔊 With voice-over and subtitles
Where time is lost
- Meeting memos and reports arrive days late, despite the internal rule.
- Sales reps spend time writing instead of selling.
- Management learns about agreements and risks too late.
- The SFA system (for field sales) is incomplete.
Sales visit reports and meeting memos are the most common pain in the industry. Here we have a real case study: a working demo for a large Bulgarian company with an extensive sales network.
What we automate
Sales meeting memo
The sales rep records the meeting, AI arranges the memo in the template, a person approves (real case study).
Sales visit reports
The weekly report builds itself from the memos and the SFA, by region and customer (example).
Filling in SFA and CRM
Agreements, next steps and risks go into the system from the recording (example).
Real case study
from a 2-minute recording to a finished memo (our measurement, synthetic data)
A large Bulgarian company with an extensive sales network. The solution is at the working demo (MVP) stage, and a pilot is next.
Who takes part
- We start with the sales director
- IT and security review the demo
- Management approves the pilot
What directors ask us
Is our data secure?
Data is hosted in the EU, the demo uses synthetic data, and we work under an NDA. AI has no direct access to your ERP or SFA.
Will the sales reps use it?
The sales rep only records and approves; the writing goes away. A pilot with real users shows adoption before we scale.
Will it connect to our SFA?
The document is uploaded to your system via API or file exchange. We check this during the analysis.
What if AI makes something up?
Nothing unclear is guessed: it is flagged “For review” with a quote from the recording, and a person approves.
Related services: AI implementation · CRM system development · Platform and third-party integrations
Next step
Show us one process that slows you down
In the demo you see a working solution on synthetic data instead of a slide deck. Then you decide whether to move on to analysis and a pilot.